بررسی تأثیر رهبری منفعل بر تعامل آنلاین در رسانه‌های اجتماعی با نقش میانجی استقلال شغلی و تاب‌آوری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه مدیریت، مجتمع آموزش عالی گناباد، گناباد، ایران

2 استادیار، گروه مدیریت، دانشکده علوم انسانی، مجتمع آموزش عالی گناباد، گناباد، ایران.

3 کارشناس ارشد مدیریت دولتی - موسسه آموزش عالی عطار

10.22080/shrm.2022.3878

چکیده

با شیوع اینترنت و دستگاه‌های تلفن همراه، سازمان‌های خبری باید خود را با روند دیجیتالی شدن سازگار نمایند. ویراستاران رسانه‌های اجتماعی، نقش جدیدی برای بقای سازمان‌های خبری ایفاء می‌کنند. ویراستاران وظیفه دارند تا عملکردهای بازاریابی، تولید محتوا و تجزیه‌و‌تحلیل داده‌ها را در رسانه‌های اجتماعی تسهیل کنند. باتوجه به نظریه حفاظت از منابع، رهبری و استقلال شغلی هر دو بر کارکنان در محیط کارتأثیر می‌گذارند. این پژوهش در پی بررسی نقش میانجی استقلال شغلی و تاب‌آوری در تأثیر سبک رهبری منفعل بر عملکرد (تعامل آنلاین) ویراستاران در رسانه های اجتماعی می‌باشد. نمونه آماری با استفاده از روش نمونه‌گیری غیر احتمالی هدفمند، ویراستاران روزنامه شهرآرا مشهد انتخاب شدند. به منظور جمع‌آوری اطلاعات از پرسشنامه استاندارد شده رهبری منفعل(کیلوی و همکاران، 2006)، استقلال شغلی(برویغ، 1985)، تاب‌آوری(استفن و همکاران، 2013) و تعامل آنلاین(لیو، 2003) استفاده شده است. آزمون فرضیه‌های پژوهش از طریق مدل معادلات ساختاری با استفاده از نرم افزار Smart-PLS انجام شده است. نتایج پژوهش نشان می‌دهد که رهبری منفعل تعامل آنلاین را تحت تأثیر منفی قرار می دهد و رهبری منفعل، استقلال شغلی و تاب آوری ویراستاران را تحت تأثیر منفی قرار می‌دهد و افزایش تاب‌آوری و استقلال شغلی ویراستاران تعامل آنلاین را تسهیل و بهبود می‌بخشد. همچنین تاب‌آوری و استقلال شغلی تأثیر منفی رهبری منفعل بر تعامل آنلاین ویراستاران در رسانه‌های اجتماعی کاهش می‌دهد.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating the Impact of Passive Leadership on Online Interaction in Social Media with the Mediating role of Job Independence and Resilience

نویسندگان [English]

  • Amirhosein Okhravi 1
  • yousef Ramezani 2
  • Malihe Tatari 3
1 Assistant Professor, Department of Management, Faculty of Humanities sciences University of Gonabad, Gonabad,, Iran
2 Assistant Prof
3 Master of Pubic management, Attar Higher Education Institute, Mashhad.
چکیده [English]

With the advent of the Internet and mobile devices, news organizations need to adapt to the digitalization process. Social media editors play a new role in the survival of news organizations. Editors have a responsibility to facilitate marketing, content production, and data analytics practices on social media. According to resource conservation theory, leadership and job independence both affect employees in the card environment. This study seeks to investigate the mediating role of job independence and resilience in the impact of passive leadership style on the performance (online interaction) of editors on social media. Statistical sample Using purposive non-probabilistic sampling method, the editors of Shahr-e-Ara newspaper of Mashhad were selected. In order to collect information, a standardized questionnaire of passive leadership (Kilowie et al., 2006), job independence (Bruigh, 1985), resilience (Stephen et al., 2013) and online interaction (Liu, 2003) were used. The research hypotheses were tested through structural equation modeling using Smart-PLS software. The results show that passive leadership negatively affects online interaction and passive leadership negatively affects the job independence and resilience of editors and increases the resilience and job independence of editors facilitates online interaction and improves. Job resilience and independence also reduce the negative impact of passive leadership on editors' online interaction on social media.

کلیدواژه‌ها [English]

  • Social media
  • Online interaction
  • Passive leadership
  • Job autonomy
  • Resilience
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