واکاوی چگونگی‌ دستیابی به مزیت رقابتی پایدار در پرتوی سرمایه روان شناختی مثبت ( مورد مطالعه: شرکت ملی صنایع پتروشیمی ایران)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت دولتی، گرایش منابع انسانی، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران

2 دانشیار گروه مدیریت صنعتی، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران.

3 استادیار، گروه مدیریت دولتی، دانشکده علوم انسانی و اجتماعی، دانشگاه اردکان، ایران

4 استاد بازاریابی، گروه مدیریت بازرگانی، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران .

5 استادیار گروه مدیریت دولتی، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران.

10.22080/shrm.2021.3772

چکیده

پژوهش حاضر با هدف ارائه چارچوبی به‌ منظور کسب مزیت‌رقابتی پایدار با محوریت سرمایه روان‌شناختی مثبت انجام شده است. این پژوهش بر پایه پژوهش‌های آمیخته به صورت کیفی و کمی در پارادایم پراگماتیسم است که از نظر هدف کاربردی و از حیث ماهیت و روش، توصیفی پیمایشی می‌‌باشد. جامعه آماری پژوهش مدیران و کارشناسان شرکت ملی صنایع پتروشیمی و شرکت‌های فعال در این صنعت بودند که بر اساس روش نمونه‌گیری هدفمند انتخاب شده‌اند. در بخش کیفی داده‌های حاصل از مصاحبه نیمه ساختار یافته با 17 نفر از خبرگان استخراج و با روش تحلیل محتوای کیفی و نرم‌افزار AtlasTi.8 مورد تجزیه و تحلیل قرارگرفت، مفاهیم، مقولات و الگوی مفهومی استخراج شد. سپس در بخش کمی، اطلاعات با استفاده از ابزار پرسشنامه گردآوری و با بهره‌گیری از مدل معادلات ساختاری(SEM)، مدل نهایی پژوهش، تدوین، ارزیابی و مورد تایید قرارگرفت. نتایج تحلیل مدل معادلات ساختاری از طریق نرم افزار AMOS26 نشان داد که سرمایه روان شناختی مثبت به صورت مستقیم و غیر مستقیم از طریق متغییرهای سرمایه اجتماعی، سرمایه انسانی، سرمایه فکری(رابطه‌ای)، رفتار‌شهروندی‌سازمانی، مدیریت‌دانش و رفتارکاری نوآورانه بر مزیت رقابت پایدار موثر است. درنتیجه برای دستیابی به مزیت رقابتی پایدار، سرمایه روان‌شناختی مثبت به عنوان عامل محوری برای سایر سرمایه‌های مرتبط با حوزه منابع انسانی عمل ‌‌می‌کند و سرمایه اجتماعی نیز بعد از آن مهم‌ترین متغییر است. نتایج پژوهش در برگیرنده شاخص‌ها و مولفه‌های دستیابی به مزیت رقابتی پایدار و ارائه مدل کسب مزیت رقابتی پایدار با محوریت سرمایه روان‌شناختی مثبت در شرکت صنایع پتروشیمی ایران است.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating how to achieve a sustainable competitive advantage in the light of positive psychological capital (case study: National Iranian Petrochemical Company)

نویسندگان [English]

  • alireza javeri 1
  • hassan dehghan dehnavi 2
  • Nahid Amrollahi 3
  • shahnaz nayebzadeh 4
  • hossein eslami 5
1 Ph.D. candidate in human resource management, Department of Public Administration, Yazd Branch, Islamic Azad University, Yazd, Iran.
2 Associate Professor of production and operation, Department of Industrial Management, Yazd Branch, Islamic Azad University, Yazd, Iran.
3 Assistant Professor, Department of Public Administration, Faculty of Humanities and Social Sciences, Ardakan University, Iran
4 Professor of Marketing, Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran
5 Asistant Professor of management, Department of Public Administrator, Yazd Branch, Islamic Azad University, Yazd, Iran
چکیده [English]

The present study aimed to offer a model to gain sustainable competitive advantage on the basis of positive psychological capital. The approach in the study is a mix of quantitative and qualitative with a pragmatic paradigm approach. From purpose view, it is an applied research and the method selected for the study is descriptive survey. Participant of the survey were managers and elites of National Iranian Petrochemical Company (NIPC) and some other companies active in petrochemical industry and were selected using nonrandom sampling method. In qualitative section of the study, data collected from semi-structured interviews with 17 elites in the industry were analyzed, using qualitative content analysis method in AtlasTi.8, and all conceptual model and concepts were extracted. In quantitative section, data were collected using questionnaires and the final research model was evaluated and prepared using Structural Equation Modeling (SEM) method. SEM results in AMOS26 software showed that positive psychological capital affects sustainable competitive advantage through direct and indirect impact on other variables, as social capital, human capital, intellectual capital, organizational citizenship behavior (OCB), knowledge management and innovative work behavior. So, to achieve sustainable competitive advantage, positive psychological capital plays the pivotal role comparing other human resource capitals. Social capital is the second most important variable in this regard. The study findings include different indices and factors effective in achieving sustainable competitive advantage and present of an optimized model to reach sustainable competitive advantage on the basis of positive psychological capital in NIPC.

کلیدواژه‌ها [English]

  • sustainable competitive advantage
  • positive psychological capital
  • qualitative content analysis
  • structured equations
  • National Iranian Petrochemical Company
 
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