Aaker, A. (1996). Building strong brands. New York: The Free Press.
Aguinis, H., & Glavas, A. (2019). On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness through Work. Journal of Management, 45(3), 1057–1086.
Allen, N. J., & Meyer, J, P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology banner, 63(1), 1-18.
Arendt, S., & Brettel, M. (2010). Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance. Management Decision, 48(10): 1469–1492.
Asrar-ul-Haq, M., Kuchinke K. P., & Iqbal, A. (2017). The relationship between corporate social responsibility, job satisfaction, and organizational commitment: Case of Pakistani higher education. Journal of Cleaner Production, 142(4), 2352-2363.
Bhattacharya, C. B., Korschun, D., & Sen, S. (2009). Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business Ethics, 85, 257-272.
Bravo, R., Buil, I., Chernatony, L., & Martínez, E. (2017). Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector. Journal of Business Economics and Management, 18(2), 241- 257.
Bravo, R., Matute, J., & Pina, J. M. (2015). Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction. Service Business, 10(4), 687-714.
Burmann, C, Jost-Benz, M., & Riley, N. (2009). Towards an identity-based brand equity model. Journal of Business research, 62(3), 390- 397.
Burmann, C., & Zeplin, S. (2005). Building brand commitment: a behavioural approach to internal brand management. Journal of Brand Management, 12(4), 279–300.
Carmeli, A. (2005). Perceived external prestige, affective commitment, and citizenship behaviours. Organization Studies, 26(3), 443–464.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497-505.
Cavusgil, S. T., Knight, G., Riesenberger, J.R., Rammal, H.G., & Rose, E.L. (2014). International Business, Pearson Australia.
Chen, M. H., Tai, P. N., & Chen, B. H. (2015). The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention. International Journal of Marketing Studies, 7(5), 33-40.
Cohen, A. (2003). Multiple Commitments in the Workplace: an Integrative Approach. Psychology Press.
Coleman, D., de Chernatony, L., & Christodoulides, G. (2011). B2B service brand identity: scale development and validation. Industrial Marketing Management, 40(7): 1063–1071.
Cornelius, N., Wallace, J., & Tassabehji, R. (2007). An analysis of corporate social responsibility, corporate identity and ethics teaching in business schools. Journal of Business Ethics, 76(1), 117–135.
Das, Gopal. (2014). Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender. Journal of Retailing and Consumer Services, 21(2),
130-138.
De Chernatony, L., & Segal-Horn, S. (2003). The criteria for successful services brands. European Journal of Marketing, 37(7/8), 1095–1118.
De Stobbeleir, K. E. M., De Clippeleer, I., Caniels, M. C. J., Goedertier, F., Deprez, J., De Vos, A., & Buyens, D. (2018). The inside effects of a strong external employer brand how external perceptions can influence organizational absenteeism rates. International Journal of Human Resource Management, 29(13), 2106-2136.
Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can sociodemographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), 465–480.
Farooq O., Payaud, M., Merunka, D., & Valette-Florenc, P. (2014). The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms. Journal of Business Ethics, 125(4), 563-580
Financial Times. (2014). Fortune 500 companies spend more than 15 bn. on corporate responsibility [online], [cited 12 October 2015]. Available from Internet: http://www.ft.com/cms/s/0/95239a6e-4fe0-11e4-a0a4-00144feab7de.html#axzz3uiIkVTlz.
Fombrun, C. J., Gardberg, N. A., & Barnett, M. L. (2000). Opportunity platforms and safety nets: corporate citizenship and reputational risk. Business and Society Review 105(1): 85–106.
Freeman, R.E. (2011). Strategic Management: a Stakeholder Approach. Cambridge University Press.
Hsiao, A., Ma, E., Lloyd, K., & Reid, S. (2020). Organizational Ethnic Diversity’s Influence on Hotel Employees’ Satisfaction, Commitment, and Turnover Intention: Gender’s Moderating Role. Journal of Hospitality & Tourism Research, 44(1), 76–108.
Helm, S.V., Renk, U., & Mishra, A. (2016). Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors. European Journal of Marketing, 50(1/2), 58-77.
Hur, W.M., Moon, T.W., & Choi, W.H. (2018). When are internal and external corporate social responsibility initiatives amplified? Employee engagement in corporate social responsibility initiatives on prosocial and proactive behaviors. Corporate Social Responsibility and Environmental Management, 26(4), 849-858.
Johnson, M.D., Morgeson, F.P. & Hekman, D.R. (2012). Cognitive and affective identification: Exploring the links between different forms of social identification and personality with work attitudes and behavior. Journal of Organizational Behavior, 33(8), 1142-1167.
Kapferer, J.N. (2012). The New Strategic Brand Management. Creating and Sustaining Brand Equity Long Term, 5th ed., Kogan Page, London.
Kim, J., Song, H.J., & Lee, C.K. (2016). Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions. International Journal of Hospitality Management, 55, 25-32.
Kim, H. R., Lee, M., Lee, H. T., & Kim, N. M. (2010). Corporate social responsibility and employee– company identification. Journal of Business Ethics 95(4): 557–569.
Lake, L. (2009). Consumer behavior for dummies. John Wiley & Sons.
Lee, E. M., Park, S. Y., & Lee, H. J. (2013). Employee perception of CSR activities: its antecedents and consequences. Journal of Business Research, 66(10), 1716–1724.
Loureiro, S. M. C., Ruediger, K. H., & Demetris, V. (2012). Brand emotional connection and loyalty. Journal of Brand Management, 20(1), 13-27.
Mayer, R. C., & Schoorman, F. D. (1998). Differentiating antecedents of organizational commitment: a test of March and Simon’s model. Journal of Organizational Behavior, 19(1): 15–28.
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: a theory of the firm perspective. Academy of Management Review, 26(1), 117-127.
Meyer, J., Becker T., & Van Dick, R. (2006). Social Identities and Commitments at Work: Toward an Integrative Model. Journal of Organizational Behavior, 27(5), 665-683
Meyer, J. P. & Herscovitch, L. (2001). Commitment in the workplace: Toward a general model. Human Resource Management Review, 11(3), 299-326.
Myers JH. (1996). Segmentation and positioning for strategic marketing decisions. Chicago, IL: American Marketing Association.
Mölders, S., Brosi, P., Spörrle, M., & Welpe, I.M. (2019). The Effect of Top Management Trustworthiness on Turnover Intentions via Negative Emotions: The Moderating Role of Gender. Journal od Business Ethics, 156(4), 957–969
Piehler, R., King, C., Burmann, C. & Xiong, L. (2016). The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behavior. European Journal of Marketing, 50(9/10), 1575-1601.
Punjaisri, K. & Wilson, A. (2011). Internal branding process: Key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45(9/10), 1521-1537.
Simoes, C., Dibb, S., & Fisk, R. P. (2005). Managing corporate identity: an internal perspective. Journal of the Academy of Marketing Science, 33(2), 153–168.
Slack, R. E., Corlett, S., & Morris, R. (2015). Exploring employee engagement with (corporate) social responsibility: a social exchange perspective on organisational participation. Journal of Business Ethics, 127(3), 537–548.
Smidts, A., Pruyn, A. T., & van Riel, C. B. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44(5), 1051–1062.
Suvatjis, J., de Chernatony, L., & Halikias, J. (2012). Assessing the six-station corporate identity model: a polymorphic model. Journal of Product & Brand Management, 21(3), 153–166.
Tifferet, S. & Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product & Brand Management, 21(3), 176-182.
Turker, D. (2009). How corporate social responsibility influences organizational commitment. Journal of Business Ethics, 89 (2), 189-204.
Vandenberghe, C., Mignonac, k., & Manville, c. (2015). When normative commitment leads to lower well-being and reduced performance. Human relations, 68(5), 1-28
)