The Impact of Sustainable Human Resource Management on Organizational Reputation: The Mediating Role of Organizational Innovation

Document Type : Original Article

Authors

Rahedanesh institue of higher education .Babol.Iran

10.22080/shrm.2021.3774

Abstract

Companies providing knowledge services, such as the information technology industry, need to attract and retain knowledge personnel to survive. Reputation of the organization as good employer can have positive impact on attracting and retaining professional employees. Therefore, sustainable human resource management has recently been introduced as response to changes in social, labor market and job relationships. The present study examines the impact of sustainable human resource management on organizational reputation. This research is applied research, descriptive and a cross-sectional survey. The statistical population of the study includes electronic protection engineering companies in Mazandaran province. Considering that the level of analysis of the present research is organization, the questionnaire was distributed among 24 companies and was completed by the managers of these companies, which finally had the ability to analyze 23 questionnaires. Three standard questionnaires of organizational reputation, innovation and sustainable human resource management were used to measure research variables. It has been used to analyze the research through structural equations. The results of study show that sustainable human resource management does not have a direct and significant positive effect on organizational reputation, but through the innovation mediator variable, it has affected the organizational reputation variable. In other words, the innovation variable plays the role of a complete mediator in the relationship between sustainable human resource management and organizational reputation. The contribution of the present study is to clarify how the impact of sustainable human resource management on the variables emphasized by organizations such as organizational reputation.

Keywords

References

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Journal of Sustainable Human Resource Management
Volume 3, Issue 5
October 2021
Pages 211-197

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